Cold emailing is a great source of leads & revenue for your B2B business. But when sending cold emails you need to remember 1 the most crucial rule:

It doesn’t matter how many follow-ups you sent, how personalized your emails are, how cool you integrated it with your CRM… if your cold emails are landing in the SPAM folder, it all makes no sense.

Really, imagine how much resources you invested into this channel, and it all for nothing, if your email deliverability is poor.

That’s why before sending your first cold email, make sure you’ve gone through the email deliverability checklist (that we share here).

So let’s go through every single step to avoid SPAM folders!

Note: We at meetergo have been sending tons of cold emails during the last 7 years and are ready to share with you ALL our learnings

Common problems with cold email deliverability

Again, if you want to start getting leads from cold emailing but make mistakes, it can totally screw your whole lead generation plans. If your emails are going to SPAM folder, you will NOT generate any leads (nobody is replying on email that came to their SPAM folder) but also, that means that your main domain reputation will be hurt as well, and all your normal emails (or marketing newsletters) will go to SPAM as well.

And this becomes a huge problem not only for lead generation, but also for the whole business.

Let’s go through the basics and the mistakes a lot of people make. Make sure you don’t make them!

1. Sending cold emails from FREE email accounts (like gmail, yahoo, hotmail, etc)
2. Sending from general email accounts like [email protected]
3. Don’t set-up SPF, DKIM, DMARC, etc
4. No email warm-up before & during outreach campaigns running
5. Sending generic templates with no personalisation
6. Too much HTML in your cold emails
7. Sending too many emails from 1 email account
8. Using aliases to send cold emails
9. No check for SPAM words in your emails